MBA students from Dr. Tim Becker's Marketing Management class at the Brandman San Diego campus collaborated with the Veteran Artist Program (VAP) to host VETERANS+ART in downtown San Diego. The fundraising event showcased local veteran artists and their artwork, while sharing their compelling stories and educating visitors on VAP and the importance of art therapy.
“We are thrilled to partner with Brandman University to bring this unique project to veteran artists in the Southern California region,” says VAP Founder/Director BR McDonald. “Not only did this create a meaningful opportunity for veterans, but helps bridge the gap between military service and civilian life. We are always looking for producers to step up and help take VAP to the next level. Brandman did just that and we are excited to see VAP represented so well on the west coast!”
The idea for this fundraising event was created when students decided to utilize what they are learning from their Marketing Management course and implement their business marketing knowledge for a real cause that meant something important to them.
Art has been a powerful, therapeutic tool in the healing process for many combat veterans reintegrating back into society and transitioning back into civilian life. VAP and Brandman University hope that with events like VETERANS+ART veterans can reshape the arts in America and own the discussion about the veteran experience in the mainstream creative arts community.
The Veteran Artist Program (VAP) is a veteran-led production company that propels veterans into the mainstream creative arts community through networking, mentorship, collaborations and original productions. VAP focuses on 6 disciplines in the arts (Music, Film, Theater, Dance, Writing and Visual Arts) and is conducting projects around the country including Baltimore, Washington, DC, San Francisco, Chicago, New York and San Diego. Donations can be made at http://www.causes.com/causes/782402-veteran-artist.